# #770fd2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770fd2`
- RGB: rgb(119, 15, 210)
- HSL: hsl(272, 87%, 44%)
- OKLCH: oklch(0.48 0.25 299.2)
- Relative luminance: 0.0892
- Nearest named color: Lilac Spring (#8822cc, Δ 4.148) — https://brandsweets.com/colors/lilac-spring
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/770fd2

## Tints & shades

- Tints (toward white): #8410ea, #9328f0, #9f40f2, #ad5df4, #b975f5, #c58df7, #d4a9f9, #e0c1fb, #eedefd, #faf5fe
- Shades (toward black): #6c0dbf, #610cac, #560b99, #4c0986, #410872, #36075f, #2b054c, #200439, #160326, #0b0113

## Harmonies

- Complementary: #6ad20f
- Analogous: #150fd2, #d20fcb
- Triadic: #d2770f, #0fd277
- Split-complementary: #cbd20f, #0fd215
- Tetradic: #d2150f, #6ad20f, #0fcbd2

## Colors that go with #770fd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #770fd2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770fd2: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #770fd2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #770fd2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #770fd2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #770fd2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #770fd2: two real palettes: Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #770fd2 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a145f2 (4.65:1); AA: background → #c9c9c9 (4.56:1); AAA: text → #bc79f6 (7.2:1); AAA: background → #f7f7f7 (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770fd2-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770fd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.