# #770d13

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770d13`
- RGB: rgb(119, 13, 19)
- HSL: hsl(357, 80%, 26%)
- OKLCH: oklch(0.366 0.138 25.5)
- Relative luminance: 0.0426
- Nearest named color: Blood Brother (#770011, Δ 1.062) — https://brandsweets.com/colors/blood-brother
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/770d13

## Tints & shades

- Tints (toward white): #971118, #b8141d, #dc1822, #e8303a, #ec5158, #ef7177, #f39196, #f7b6b9, #fad6d8, #fef6f6
- Shades (toward black): #6e0c11, #650b10, #570a0e, #4e090c, #45080b, #3c0709, #320608, #250406, #1c0304, #120203

## Harmonies

- Complementary: #0d7772
- Analogous: #770d48, #773d0d
- Triadic: #13770d, #0d1377
- Split-complementary: #0d773d, #0d4877
- Tetradic: #48770d, #0d7772, #3d0d77

## Colors that go with #770d13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #770d13 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770d13: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #770d13 in 4 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #770d13 in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #770d13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #770d13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #770d13: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #770d13: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e61924 (4.53:1); AA: background → #a6a6a6 (4.66:1); AAA: text → #ef6c73 (7.06:1); AAA: background → #cccccc (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770d13-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770d13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.