# #770975

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770975`
- RGB: rgb(119, 9, 117)
- HSL: hsl(301, 86%, 25%)
- OKLCH: oklch(0.402 0.177 329.2)
- Relative luminance: 0.054
- Nearest named color: purple (#800080, Δ 2.528) — https://brandsweets.com/colors/purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/770975

## Tints & shades

- Tints (toward white): #980b95, #be0ebb, #df11db, #ef25eb, #f14bef, #f46cf2, #f68df5, #f9aef8, #fcd4fb, #fef6fe
- Shades (toward black): #6d086b, #640762, #5a0759, #51064f, #470546, #390438, #2f042f, #260325, #1c021c, #130113

## Harmonies

- Complementary: #09770b
- Analogous: #420977, #77093e
- Triadic: #757709, #097577
- Split-complementary: #3e7709, #097742
- Tetradic: #774209, #09770b, #093e77

## Colors that go with #770975

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #770975 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #770975: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #770975: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #770975: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #770975's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770975: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #770975 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and Golden Hour put Tomato beside #770975, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.09:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d110cd (4.67:1); AA: background → #b0b0b0 (4.65:1); AAA: text → #f250ef (7.17:1); AAA: background → #d9d9d9 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770975-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770975" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.