# #770973

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770973`
- RGB: rgb(119, 9, 115)
- HSL: hsl(302, 86%, 25%)
- OKLCH: oklch(0.401 0.176 330.1)
- Relative luminance: 0.0536
- Nearest named color: purple (#800080, Δ 2.764) — https://brandsweets.com/colors/purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/770973

## Tints & shades

- Tints (toward white): #980b93, #be0eb8, #df11d8, #ef25e8, #f14bec, #f46cef, #f68df3, #f9aef6, #fcd4fa, #fef6fe
- Shades (toward black): #6d086a, #640761, #5a0757, #51064e, #470545, #390437, #2f042e, #260325, #1c021c, #130112

## Harmonies

- Complementary: #09770d
- Analogous: #430977, #77093c
- Triadic: #737709, #097377
- Split-complementary: #3c7709, #097743
- Tetradic: #774309, #09770d, #093c77

## Colors that go with #770973

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #770973 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #770973: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #770973: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #770973: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #770973's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770973: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #770973 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and Golden Hour put Tomato beside #770973, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d110ca (4.64:1); AA: background → #adadad (4.52:1); AAA: text → #f250ec (7.13:1); AAA: background → #d9d9d9 (7.18:1)

## Brands using this color

- **Lenovo** — accent #7a126b (Δ 1.915) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770973-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770973" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.