# #7703fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7703fc`
- RGB: rgb(119, 3, 252)
- HSL: hsl(268, 98%, 50%)
- OKLCH: oklch(0.518 0.29 291.4)
- Relative luminance: 0.1102
- Nearest named color: Poisoning Purple (#7f01fe, Δ 1.585) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7703fc

## Tints & shades

- Tints (toward white): #851cfd, #9235fd, #9d49fd, #ab62fd, #b87cfe, #c695fe, #d4aefe, #dec2fe, #ecdcff, #faf5ff
- Shades (toward black): #6b02e3, #6202cf, #5602b6, #4c02a2, #400188, #34016f, #2b015b, #1f0142, #15002d, #0a0014

## Harmonies

- Complementary: #88fc03
- Analogous: #030bfc, #f403fc
- Triadic: #fc7703, #03fc77
- Split-complementary: #fcf403, #0bfc03
- Tetradic: #fc030b, #88fc03, #03fcf4

## Colors that go with #7703fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7703fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7703fc in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7703fc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7703fc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — Two real palettes: Signal's brand system and Zillow's brand system put Blue beside #7703fc, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7703fc: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7703fc: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7703fc in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7002ed (7.19:1)
- On black (#000000): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9a44fd (4.62:1); AA: background → #d6d6d6 (4.51:1); AAA: text → #b677fe (7.06:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 0.577) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 0.577) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7703fc-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7703fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.