# #770368

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770368`
- RGB: rgb(119, 3, 104)
- HSL: hsl(308, 95%, 24%)
- OKLCH: oklch(0.391 0.171 335.2)
- Relative luminance: 0.0499
- Nearest named color: Grapest (#880066, Δ 3.821) — https://brandsweets.com/colors/grapest
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/770368

## Tints & shades

- Tints (toward white): #9a0486, #c205a9, #e506c7, #f91adb, #fa3de1, #fb60e6, #fc88ec, #fdaaf2, #fed2f8, #fff5fd
- Shades (toward black): #6d035f, #630357, #5a024e, #500245, #46023d, #3c0234, #32012b, #280123, #1e011a, #140111

## Harmonies

- Complementary: #037713
- Analogous: #4d0377, #77032e
- Triadic: #687703, #036877
- Split-complementary: #2e7703, #03774d
- Tetradic: #774d03, #037713, #032e77

## Colors that go with #770368

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #770368 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #770368: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #770368: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #770368: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #770368 wants: a warm off-white that shares its undertone, so #770368 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #770368's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770368: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #770368 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d605ba (4.59:1); AA: background → #ababab (4.58:1); AAA: text → #fa47e2 (7.06:1); AAA: background → #d4d4d4 (7.09:1)

## Brands using this color

- **Lenovo** — accent #7a126b (Δ 1.552) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770368-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770368" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.