# #770313

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#770313`
- RGB: rgb(119, 3, 19)
- HSL: hsl(352, 95%, 24%)
- OKLCH: oklch(0.361 0.143 23.8)
- Relative luminance: 0.0403
- Nearest named color: Blood Brother (#770011, Δ 0.264) — https://brandsweets.com/colors/blood-brother
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/770313

## Tints & shades

- Tints (toward white): #9a0418, #c2051e, #e50624, #f91a38, #fa3d56, #fb6075, #fc8897, #fdaab5, #fed2d8, #fff5f6
- Shades (toward black): #6d0311, #63030f, #5a020e, #50020c, #46020b, #3c0209, #320108, #280106, #1e0105, #140103

## Harmonies

- Complementary: #037768
- Analogous: #77034d, #772e03
- Triadic: #137703, #031377
- Split-complementary: #03772e, #034d77
- Tetradic: #4d7703, #037768, #2e0377

## Colors that go with #770313

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #770313 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #770313: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #770313 in 4 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #770313 in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #770313: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #770313: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #770313: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #770313 wants: a warm off-white that shares its undertone, so #770313 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea0624 (4.55:1); AA: background → #a3a3a3 (4.61:1); AAA: text → #fb6075 (7.03:1); AAA: background → #c9c9c9 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/770313-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#770313" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.