# #77009e

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77009e`
- RGB: rgb(119, 0, 158)
- HSL: hsl(285, 100%, 31%)
- OKLCH: oklch(0.429 0.213 313.8)
- Relative luminance: 0.0639
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 3.509) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/77009e

## Tints & shades

- Tints (toward white): #9100c2, #a800e0, #c105ff, #c929ff, #d24dff, #da6bff, #e38fff, #ecb3ff, #f4d1ff, #fcf5ff
- Shades (toward black): #6b008f, #630085, #580075, #4d0066, #45005c, #39004d, #2e003d, #22002e, #1b0024, #0f0014

## Harmonies

- Complementary: #289e00
- Analogous: #28009e, #9e0077
- Triadic: #9e7700, #009e77
- Split-complementary: #779e00, #009e28
- Tetradic: #9e2800, #289e00, #00779e

## Colors that go with #77009e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #77009e: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #77009e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77009e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #77009e in 3 real palettes, including Gemstone and Lenovo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #77009e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #77009e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #77009e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #77009e in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf00ff (4.66:1); AA: background → #b8b8b8 (4.65:1); AAA: text → #d761ff (7.04:1); AAA: background → #e3e3e3 (7.18:1)

## Brands using this color

- **Slack** — secondary #730394 (Δ 1.766) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77009e-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77009e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.