# #769fcb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#769fcb`
- RGB: rgb(118, 159, 203)
- HSL: hsl(211, 45%, 63%)
- OKLCH: oklch(0.689 0.079 250.8)
- Relative luminance: 0.3296
- Nearest named color: Acapulco Dive (#65a7dd, Δ 3.168) — https://brandsweets.com/colors/acapulco-dive
- Moods: cool, modern
- Page: https://brandsweets.com/colors/769fcb

## Tints & shades

- Tints (toward white): #85aad1, #90b1d5, #9fbcdb, #aac3df, #b9cee4, #c4d6e9, #d3e0ee, #dee8f2, #edf2f8, #f8fafc
- Shades (toward black): #6090c3, #4a80ba, #3f71a6, #376290, #30557e, #274668, #1f3751, #16283b, #0e1925, #060a0f

## Harmonies

- Complementary: #cba276
- Analogous: #76cacb, #7876cb
- Triadic: #cb769f, #9fcb76
- Split-complementary: #cb7876, #cacb76
- Tetradic: #cb76ca, #cba276, #76cb78

## Colors that go with #769fcb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #769fcb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #769fcb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #769fcb in 8 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #769fcb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #769fcb in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Denim** #1560bd [pool] — Designers have shipped Denim with #769fcb: 6 real palettes, including Coca-Cola's brand system and Dusk, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #769fcb: 5 real palettes, including Venmo's brand system and Studio Grey, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including First Snow and Open House put Midnight Blue beside #769fcb, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4379b1 (4.56:1); AA: background → #333333 (4.57:1); AAA: text → #325a85 (7.15:1); AAA: background → #0d0d0d (7.03:1)
- On black (#000000): 7.59:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/769fcb-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#769fcb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.