# #768f98

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768f98`
- RGB: rgb(118, 143, 152)
- HSL: hsl(196, 14%, 53%)
- OKLCH: oklch(0.634 0.031 221.7)
- Relative luminance: 0.2576
- Nearest named color: Cavolo Nero (#72939e, Δ 1.229) — https://brandsweets.com/colors/cavolo-nero
- Moods: cool, muted
- Page: https://brandsweets.com/colors/768f98

## Tints & shades

- Tints (toward white): #859ba3, #91a4ac, #9fb0b7, #abbabf, #b9c6ca, #c5cfd3, #d3dbde, #dfe5e7, #eef1f2, #f9fafb
- Shades (toward black): #69828c, #5e757d, #53676e, #485a60, #404f54, #354146, #2a3437, #1f2629, #14181a, #090b0c

## Harmonies

- Complementary: #987f76
- Analogous: #769890, #767e98
- Triadic: #98768f, #8f9876
- Split-complementary: #98767e, #989076
- Tetradic: #907698, #987f76, #7e9876

## Colors that go with #768f98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #768f98: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #768f98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Rain Garden put Blush Pink beside #768f98, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #768f98 in 4 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #768f98, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #768f98: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #768f98, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 5 real palettes, including Estate and Kiln put Peru beside #768f98, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #637a83 (4.52:1); AA: background → #242424 (4.55:1); AAA: text → #485a60 (7.22:1)
- On black (#000000): 6.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8299a1 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768f98-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768f98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.