# #768f7a

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768f7a`
- RGB: rgb(118, 143, 122)
- HSL: hsl(130, 10%, 51%)
- OKLCH: oklch(0.624 0.042 149.6)
- Relative luminance: 0.249
- Nearest named color: Aloe Vera (#678779, Δ 3.211) — https://brandsweets.com/colors/aloe-vera
- Moods: muted
- Page: https://brandsweets.com/colors/768f7a

## Tints & shades

- Tints (toward white): #849a87, #8fa392, #9dafa0, #abbaad, #b9c6bb, #c4cfc6, #d2dad3, #e0e6e1, #ebefec, #f9fafa
- Shades (toward black): #6a816d, #607664, #556858, #495a4c, #404f43, #354137, #29322b, #1e241f, #151915, #090b0a

## Harmonies

- Complementary: #8f768a
- Analogous: #7e8f76, #768f86
- Triadic: #7a768f, #8f7a76
- Split-complementary: #86768f, #8f767e
- Tetradic: #767e8f, #8f768a, #8f8676

## Colors that go with #768f7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #768f7a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Estate put Blush Pink beside #768f7a, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #768f7a in 4 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #768f7a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #768f7a: 7 real palettes, including Clean Beauty and Atelier, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #768f7a in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #768f7a in 5 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #768f7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #657b69 (4.57:1); AA: background → #212121 (4.59:1); AAA: text → #4c5d4f (7.03:1)
- On black (#000000): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #869c8a (7.14:1)

## Curated palettes containing it

- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768f7a-a2beaa-b14edf-1f2d28-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768f7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.