# #768f14

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768f14`
- RGB: rgb(118, 143, 20)
- HSL: hsl(72, 75%, 32%)
- OKLCH: oklch(0.609 0.141 121.5)
- Relative luminance: 0.2355
- Nearest named color: olivedrab (#6b8e23, Δ 1.548) — https://brandsweets.com/colors/olivedrab
- Moods: vivid
- Page: https://brandsweets.com/colors/768f14

## Tints & shades

- Tints (toward white): #90ae19, #a6c91d, #bce029, #c4e444, #cee963, #d8ed82, #e0f19d, #eaf5bc, #f2f9d7, #fcfef6
- Shades (toward black): #6b8112, #607411, #596b0f, #4e5e0d, #43500b, #37430a, #2c3608, #252d06, #1a1f04, #0f1203

## Harmonies

- Complementary: #2d148f
- Analogous: #8f6a14, #398f14
- Triadic: #14768f, #8f1476
- Split-complementary: #14398f, #6a148f
- Tetradic: #148f6a, #2d148f, #8f1439

## Colors that go with #768f14

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #768f14: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #768f14, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #768f14 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #768f14: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #768f14 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #768f14 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #768f14 in 11 real palettes, including Acer's brand system and Wellness, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Medium Slate Blue** #7b68ee [harmony: complementary] — Medium Slate Blue sits directly opposite #768f14 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #687d12 (4.63:1); AA: background → #1c1c1c (4.63:1); AAA: text → #4e5e0d (7.17:1)
- On black (#000000): 5.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #85a117 (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768f14-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768f14" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.