# #768b74

A color — muted, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768b74`
- RGB: rgb(118, 139, 116)
- HSL: hsl(115, 9%, 50%)
- OKLCH: oklch(0.613 0.042 142.7)
- Relative luminance: 0.2358
- Nearest named color: Aloe Vera (#678779, Δ 2.541) — https://brandsweets.com/colors/aloe-vera
- Moods: muted, minimal
- Page: https://brandsweets.com/colors/768b74

## Tints & shades

- Tints (toward white): #849782, #91a290, #9cab9b, #aab7a9, #b8c3b7, #c5cec5, #d3dad3, #dee3de, #ecefec, #fafaf9
- Shades (toward black): #6a7d68, #61725f, #556454, #4b594a, #404b3f, #343d33, #2a322a, #1f241e, #151915, #090b09

## Harmonies

- Complementary: #89748b
- Analogous: #818b74, #748b7e
- Triadic: #74768b, #8b7476
- Split-complementary: #7e748b, #8b7481
- Tetradic: #74818b, #89748b, #8b7e74

## Colors that go with #768b74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #768b74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #768b74, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #768b74, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #768b74: 6 real palettes, including Clean Beauty and Clay & Linen, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #768b74 in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #768b74 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #768b74: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #768b74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #687a66 (4.6:1); AA: background → #1c1c1c (4.64:1); AAA: text → #4e5c4d (7.09:1)
- On black (#000000): 5.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #899b87 (7.1:1)

## Curated palettes containing it

- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768b74-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768b74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.