# #7687cb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7687cb`
- RGB: rgb(118, 135, 203)
- HSL: hsl(228, 45%, 63%)
- OKLCH: oklch(0.638 0.104 272.5)
- Relative luminance: 0.2549
- Nearest named color: Galactic Gossamer (#7f8cb8, Δ 3.736) — https://brandsweets.com/colors/galactic-gossamer
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7687cb

## Tints & shades

- Tints (toward white): #8594d1, #909ed5, #9fabdb, #aab5df, #b9c1e4, #c4cbe9, #d3d8ee, #dee2f2, #edeff8, #f8f9fc
- Shades (toward black): #6074c3, #4a60ba, #3f54a6, #374990, #303f7e, #273468, #1f2951, #161e3b, #0e1325, #06070f

## Harmonies

- Complementary: #cbba76
- Analogous: #76b2cb, #9076cb
- Triadic: #cb7687, #87cb76
- Split-complementary: #cb9076, #b2cb76
- Tetradic: #cb76b2, #cbba76, #76cb90

## Colors that go with #7687cb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7687cb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7687cb in 8 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7687cb, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7687cb: 6 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #7687cb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7687cb in 4 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7687cb: 10 real palettes, including Telegram's brand system and Blueprint, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7687cb: 17 real palettes, including Dusk and Gopro's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5c71c1 (4.58:1); AA: background → #242424 (4.51:1); AAA: text → #3e52a3 (7.14:1)
- On black (#000000): 6.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8594d1 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7687cb-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7687cb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.