# #768708

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768708`
- RGB: rgb(118, 135, 8)
- HSL: hsl(68, 89%, 28%)
- OKLCH: oklch(0.589 0.135 118.3)
- Relative luminance: 0.212
- Nearest named color: olivedrab (#6b8e23, Δ 2.183) — https://brandsweets.com/colors/olivedrab
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/768708

## Tints & shades

- Tints (toward white): #94a90a, #b1ca0c, #cfec0e, #d8f32b, #def54d, #e4f76e, #ebf990, #f1fbb2, #f7fcd4, #fdfef5
- Shades (toward black): #6e7d07, #616f06, #596506, #4c5705, #434d04, #3b4304, #2e3503, #262b03, #191d02, #111301

## Harmonies

- Complementary: #190887
- Analogous: #875808, #368708
- Triadic: #087687, #870876
- Split-complementary: #083687, #580887
- Tetradic: #088758, #190887, #870836

## Colors that go with #768708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #768708: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #768708: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #768708: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #768708: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #768708 in 13 real palettes, including Acer's brand system and Mushroom, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: complementary] — Blue Violet sits directly opposite #768708 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/blueviolet
- **Blue** #0000ff [pool] — 3 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #768708, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Forest Floor and Bramble put Champagne beside #768708, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6e7d07 (4.57:1); AA: background → #141414 (4.6:1); AAA: text → #505c05 (7.31:1)
- On black (#000000): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8b9f09 (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768708-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.