# #7685b2

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7685b2`
- RGB: rgb(118, 133, 178)
- HSL: hsl(225, 28%, 58%)
- OKLCH: oklch(0.622 0.071 270)
- Relative luminance: 0.2384
- Nearest named color: Galactic Gossamer (#7f8cb8, Δ 2.442) — https://brandsweets.com/colors/galactic-gossamer
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7685b2

## Tints & shades

- Tints (toward white): #8391b9, #909cc1, #9da8c8, #aab3cf, #b7bfd7, #c4cbde, #d1d6e5, #dee2ed, #ebeef4, #f8f9fb
- Shades (toward black): #6676a9, #566799, #4d5c89, #424f76, #394465, #303955, #252c41, #1c2131, #11141d, #07090d

## Harmonies

- Complementary: #b2a376
- Analogous: #76a3b2, #8576b2
- Triadic: #b27685, #85b276
- Split-complementary: #b28576, #a3b276
- Tetradic: #b276a3, #b2a376, #76b285

## Colors that go with #7685b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7685b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #7685b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Notion (https://brandsweets.com/colors/brands/notion), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #7685b2 in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7685b2: 5 real palettes, including Hershey's's brand system and Fintech Trust, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7685b2 in 5 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7685b2: 6 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Astro (https://brandsweets.com/colors/brands/astro-build), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7685b2: 13 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7685b2: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6273a7 (4.64:1); AA: background → #1f1f1f (4.53:1); AAA: text → #48567f (7.21:1)
- On black (#000000): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8996bd (7.16:1)

## Brands using this color

- **Plaid** — primary #6f80b1 (Δ 1.773) — https://brandsweets.com/colors/brands/plaid-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7685b2-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7685b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.