# #7683f4

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7683f4`
- RGB: rgb(118, 131, 244)
- HSL: hsl(234, 85%, 71%)
- OKLCH: oklch(0.653 0.167 275.8)
- Relative luminance: 0.2662
- Nearest named color: Orchid (#7a81ff, Δ 1.847) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7683f4

## Tints & shades

- Tints (toward white): #8490f5, #8e98f6, #9ca5f7, #aab2f8, #b8bff9, #c2c7fa, #d0d4fb, #dee1fc, #e7eafd, #f6f6fe
- Shades (toward black): #5565f1, #394bef, #182dec, #1124d0, #0f1fb3, #0c1992, #091471, #070e50, #040934, #020313

## Harmonies

- Complementary: #f4e776
- Analogous: #76c2f4, #a876f4
- Triadic: #f47683, #83f476
- Split-complementary: #f4a876, #c2f476
- Tetradic: #f476c2, #f4e776, #76f4a8

## Colors that go with #7683f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7683f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7683f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Orange Red** #ff4500 [harmony, pool: triadic] — Orange Red completes a triad with #7683f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #7683f4 in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #7683f4, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7683f4: 9 real palettes, including Blueprint and Venmo's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7683f4: 10 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Blue Mono and Discord's brand system put Midnight Blue beside #7683f4, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Discord (https://brandsweets.com/colors/brands/discord), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5565f1 (4.65:1); AA: background → #262626 (4.56:1); AAA: text → #263aed (7.22:1)
- On black (#000000): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8490f5 (7.29:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7683f4-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7683f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.