# #768293

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#768293`
- RGB: rgb(118, 130, 147)
- HSL: hsl(215, 12%, 52%)
- OKLCH: oklch(0.603 0.03 257.1)
- Relative luminance: 0.2192
- Nearest named color: Slate Gray (#708090, Δ 1.124) — https://brandsweets.com/colors/slategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/768293

## Tints & shades

- Tints (toward white): #848f9f, #909aa7, #9ea7b3, #a9b1bc, #b8bec7, #c6cbd2, #d1d5db, #e0e2e6, #ebedef, #f9fafb
- Shades (toward black): #697586, #5e6978, #555f6d, #4a525e, #3f4650, #343942, #282d33, #1f2328, #14161a, #090a0b

## Harmonies

- Complementary: #938776
- Analogous: #769193, #787693
- Triadic: #937682, #829376
- Split-complementary: #937876, #919376
- Tetradic: #937691, #938776, #769378

## Colors that go with #768293

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #768293 without the hard edge of pure #000. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #768293, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #768293: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #768293: 6 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #768293 in 7 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Diner (https://brandsweets.com/palettes/vivid#diner), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #768293: 13 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Peacock (https://brandsweets.com/palettes/vivid#peacock), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #768293 in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Plaid's brand system and Fintech Trust put Midnight Blue beside #768293, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #697586 (4.68:1); AA: background → #171717 (4.6:1); AAA: text → #4f5764 (7.29:1)
- On black (#000000): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d97a5 (7.1:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.78) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.78) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.78) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.78) — https://brandsweets.com/colors/brands/playstation-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/768293-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#768293" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.