# #767e6d

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#767e6d`
- RGB: rgb(118, 126, 109)
- HSL: hsl(88, 7%, 46%)
- OKLCH: oklch(0.581 0.027 127.8)
- Relative luminance: 0.1988
- Nearest named color: Ecological (#677f70, Δ 2.026) — https://brandsweets.com/colors/ecological
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/767e6d

## Tints & shades

- Tints (toward white): #838b79, #8f9787, #9fa597, #abb1a5, #b8bdb3, #c5c8c0, #d1d4ce, #e1e3de, #edeeec, #fafafa
- Shades (toward black): #6c7364, #61685a, #555a4e, #4a4f45, #40443b, #363932, #2c2e28, #1f211c, #141613, #0a0b09

## Harmonies

- Complementary: #756d7e
- Analogous: #7e7d6d, #6e7e6d
- Triadic: #6d767e, #7e6d76
- Split-complementary: #6d6e7e, #7d6d7e
- Tetradic: #6d7e7d, #756d7e, #7e6d6e

## Colors that go with #767e6d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #767e6d without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #767e6d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #767e6d: 6 real palettes, including Riverbed and Clay & Linen, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #767e6d in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #767e6d: 7 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #767e6d: 4 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #767e6d in 5 real palettes, including Noir Beauty and Harvest, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #767e6d, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #717868 (4.58:1); AA: background → #0f0f0f (4.54:1); AAA: text → #555a4e (7.1:1)
- On black (#000000): 4.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #92998a (7.15:1)

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/767e6d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#767e6d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.