# #767e2a

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#767e2a`
- RGB: rgb(118, 126, 42)
- HSL: hsl(66, 50%, 33%)
- OKLCH: oklch(0.569 0.107 114.5)
- Relative luminance: 0.1894
- Nearest named color: Olive Green (#808000, Δ 2.443) — https://brandsweets.com/colors/olive
- Moods: neutral
- Page: https://brandsweets.com/colors/767e2a

## Tints & shades

- Tints (toward white): #8f9933, #a4b03b, #b7c34b, #c0cb62, #cbd47d, #d4db94, #dfe4af, #e8ecc6, #f3f5e0, #fcfcf7
- Shades (toward black): #6b7326, #606722, #565c1f, #4b501b, #444918, #393d14, #2e3211, #24260d, #191b09, #0e0f05

## Harmonies

- Complementary: #322a7e
- Analogous: #7e5d2a, #4c7e2a
- Triadic: #2a767e, #7e2a76
- Split-complementary: #2a4c7e, #5d2a7e
- Tetradic: #2a7e5d, #322a7e, #7e2a4c

## Colors that go with #767e2a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #767e2a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #767e2a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #767e2a, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #767e2a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #767e2a: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #767e2a: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [pool] — Rust shows up next to #767e2a in 4 real palettes, including Harvest and Aesop's brand system, as the lead colour. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #767e2a: 5 real palettes, including Forest Floor and Olive Grove, as the lead colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #727a29 (4.63:1); AA: background → #0a0a0a (4.51:1); AAA: text → #565c1f (7.13:1)
- On black (#000000): 4.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #929d34 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/767e2a-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#767e2a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.