# #767a01

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#767a01`
- RGB: rgb(118, 122, 1)
- HSL: hsl(62, 98%, 24%)
- OKLCH: oklch(0.557 0.123 112.1)
- Relative luminance: 0.1777
- Nearest named color: Olive Green (#808000, Δ 2.409) — https://brandsweets.com/colors/olive
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/767a01

## Tints & shades

- Tints (toward white): #979d02, #bec502, #e1e802, #f5fd17, #f7fd3a, #f8fd5d, #fafe86, #fbfea9, #fdffd2, #fffff5
- Shades (toward black): #6b6f01, #626501, #585b01, #4e5101, #444701, #3b3d01, #313201, #272800, #1d1e00, #141400

## Harmonies

- Complementary: #050179
- Analogous: #794101, #397901
- Triadic: #017579, #790175
- Split-complementary: #013979, #410179
- Tetradic: #017941, #050179, #790139

## Colors that go with #767a01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #767a01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #767a01, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Bramble put Champagne beside #767a01, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #767a01: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #767a01: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #767a01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #767a01: 4 real palettes, including Olive Grove and Forest Floor, as the supporting colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #767a01 in 17 real palettes, including Olive Grove and Acer's brand system, as that palette's text colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Acer (https://brandsweets.com/colors/brands/acer-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #585b01 (7.21:1)
- On black (#000000): 4.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #979d02 (7.14:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/767a01-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#767a01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.