# #76757a

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#76757a`
- RGB: rgb(118, 117, 122)
- HSL: hsl(252, 2%, 47%)
- OKLCH: oklch(0.565 0.008 295.3)
- Relative luminance: 0.1798
- Nearest named color: Bank Vault (#757374, Δ 0.96) — https://brandsweets.com/colors/bank-vault
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/76757a

## Tints & shades

- Tints (toward white): #838287, #908f94, #9d9ca0, #aaa9ad, #b9b9bc, #c6c6c8, #d3d3d5, #e0e0e1, #ededee, #fafafa
- Shades (toward black): #6c6b70, #605f63, #565558, #4c4b4e, #424144, #353437, #2b2a2c, #212022, #141415, #0a0a0a

## Harmonies

- Complementary: #797a75
- Analogous: #75777a, #79757a
- Triadic: #7a7675, #757a76
- Split-complementary: #7a7975, #777a75
- Tetradic: #7a7577, #797a75, #757a79

## Colors that go with #76757a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #76757a without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #76757a, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Forest Floor put Champagne beside #76757a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #76757a: 7 real palettes, including Riverbed and Atelier, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #76757a in 7 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #76757a: 8 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #76757a in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Plaid's brand system and Lufthansa's brand system put Midnight Blue beside #76757a, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #58575b (7.17:1)
- On black (#000000): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #98979b (7.24:1)

## Brands using this color

- **Notion** — gray #787774 (Δ 1.286) — https://brandsweets.com/colors/brands/notion

## Curated palettes containing it

- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/76757a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#76757a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.