# #7668ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7668ed`
- RGB: rgb(118, 104, 237)
- HSL: hsl(246, 79%, 67%)
- OKLCH: oklch(0.6 0.193 283.7)
- Relative luminance: 0.1987
- Nearest named color: mediumslateblue (#7b68ee, Δ 0.775) — https://brandsweets.com/colors/mediumslateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7668ed

## Tints & shades

- Tints (toward white): #8276ef, #8f84f1, #9b91f2, #a89ff4, #b8b1f6, #c5bff8, #d1cdf9, #dedafb, #eae8fc, #f7f6fe
- Shades (toward black): #5d4dea, #402de6, #2d1adb, #2716c0, #2213a4, #1b1084, #160c69, #10094e, #09052e, #040212

## Harmonies

- Complementary: #e0ed68
- Analogous: #689eed, #b868ed
- Triadic: #ed7668, #68ed76
- Split-complementary: #edb868, #9eed68
- Tetradic: #ed689e, #e0ed68, #68edb8

## Colors that go with #7668ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7668ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: analogous] — Dodger Blue is #7668ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/dodgerblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #7668ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7668ed in 8 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Qualcomm's brand system and Signal's brand system put Blue beside #7668ed, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Signal (https://brandsweets.com/colors/brands/signal-org), Penpot (https://brandsweets.com/colors/brands/penpot-app), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7668ed: 5 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7668ed: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7668ed in 9 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6d5fec (4.67:1); AA: background → #0f0f0f (4.54:1); AAA: text → #4836e7 (7.1:1)
- On black (#000000): 4.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9388f1 (7.03:1)

## Brands using this color

- **ClickUp** — secondary #7b68ee (Δ 0.775) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7668ed-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7668ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.