# #765ea6

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#765ea6`
- RGB: rgb(118, 94, 166)
- HSL: hsl(260, 29%, 51%)
- OKLCH: oklch(0.537 0.112 297.9)
- Relative luminance: 0.1461
- Nearest named color: Passion Flower (#6f5698, Δ 3.081) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/765ea6

## Tints & shades

- Tints (toward white): #846eaf, #8f7bb7, #9d8cc0, #ab9cc9, #b9add2, #c4bad9, #d2cae2, #e0dbeb, #ebe8f2, #f9f8fb
- Shades (toward black): #6a5397, #614c8a, #55437a, #4a3a69, #40335c, #352a4c, #29213b, #1e182b, #15101e, #09070d

## Harmonies

- Complementary: #8ea65e
- Analogous: #5e6aa6, #9a5ea6
- Triadic: #a6765e, #5ea676
- Split-complementary: #a69a5e, #6aa65e
- Tetradic: #a65e6a, #8ea65e, #5ea69a

## Colors that go with #765ea6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #765ea6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #765ea6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #765ea6 in 5 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #765ea6: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #765ea6 in 12 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #765ea6: 4 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #765ea6: 9 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #765ea6: 5 real palettes, including Campbell's's brand system and Honda's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #614c8a (7.22:1)
- On black (#000000): 3.92:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #816bae (4.65:1); AA: background → #ededed (4.57:1); AAA: text → #a08fc1 (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/765ea6-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#765ea6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.