# #765b8b

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#765b8b`
- RGB: rgb(118, 91, 139)
- HSL: hsl(274, 21%, 45%)
- OKLCH: oklch(0.517 0.08 309.5)
- Relative luminance: 0.132
- Nearest named color: Muted Purple (#805b87, Δ 1.836) — https://brandsweets.com/colors/muted-purple
- Moods: cool, muted
- Page: https://brandsweets.com/colors/765b8b

## Tints & shades

- Tints (toward white): #83659a, #9277a6, #9e87b0, #ab96bb, #baa9c7, #c6b8d1, #d2c7db, #dfd7e5, #eee9f1, #faf9fb
- Shades (toward black): #6b537f, #614b72, #574266, #4c3a59, #42324d, #34283e, #2a2031, #1f1825, #151019, #0a080c

## Harmonies

- Complementary: #708b5b
- Analogous: #5e5b8b, #8b5b88
- Triadic: #8b765b, #5b8b76
- Split-complementary: #888b5b, #5b8b5e
- Tetradic: #8b5e5b, #708b5b, #5b888b

## Colors that go with #765b8b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #765b8b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Plaid (https://brandsweets.com/colors/brands/plaid-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #765b8b in 5 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #765b8b: 5 real palettes, including Campus and HP's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #765b8b in 4 real palettes, including Fintech Trust and Indigo SaaS, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #765b8b, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #765b8b in 7 real palettes, including Stripe's brand system and Slate Workspace, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #765b8b in 5 real palettes, including Subaru's brand system and Next.js's brand system, as the accent. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #765b8b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #664f78 (7.11:1)
- On black (#000000): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #886b9e (4.64:1); AA: background → #e6e6e6 (4.62:1); AAA: text → #a38db4 (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/765b8b-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#765b8b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.