# #765a47

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#765a47`
- RGB: rgb(118, 90, 71)
- HSL: hsl(24, 25%, 37%)
- OKLCH: oklch(0.491 0.047 55.5)
- Relative luminance: 0.1162
- Nearest named color: Baby Bear (#6f5944, Δ 1.373) — https://brandsweets.com/colors/baby-bear
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/765a47

## Tints & shades

- Tints (toward white): #896852, #9c775e, #a98770, #b49783, #c2a999, #cdb9ac, #d9c9bf, #e4dad2, #f0eae6, #fbfaf9
- Shades (toward black): #6c5241, #604939, #564134, #4d3a2e, #433328, #362921, #2d221b, #231b15, #16110d, #0d0a08

## Harmonies

- Complementary: #476376
- Analogous: #76474b, #767147
- Triadic: #47765a, #5a4776
- Split-complementary: #477671, #474b76
- Tetradic: #4b7647, #476376, #714776

## Colors that go with #765a47

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #765a47. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #765a47: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Campus (https://brandsweets.com/palettes/friendly#campus), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #765a47: 6 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #765a47: 4 real palettes, including Trader Joe's's brand system and Newsprint, as the accent. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Fireside (https://brandsweets.com/palettes/dark#fireside), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/firebrick
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Coffee Bar put Peru beside #765a47, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #765a47 in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #765a47 in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #765a47: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6c5241 (7.19:1)
- On black (#000000): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #936f58 (4.66:1); AA: background → #dbdbdb (4.56:1); AAA: text → #af8f79 (7.03:1)

## Brands using this color

- **BrandSweets** — textMuted #6b5d4c (Δ 1.944) — https://brandsweets.com/colors/brands/brandsweets

## Curated palettes containing it

- **Magazine Ochre** (editorial, warm, muted) — #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 — Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. — tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/765a47-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#765a47" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.