# #7654bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7654bb`
- RGB: rgb(118, 84, 187)
- HSL: hsl(260, 43%, 53%)
- OKLCH: oklch(0.532 0.156 295.9)
- Relative luminance: 0.1378
- Nearest named color: slateblue (#6a5acd, Δ 3.502) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7654bb

## Tints & shades

- Tints (toward white): #8566c2, #9074c8, #9f87cf, #aa95d5, #b9a7dc, #c5b6e2, #d3c8e9, #dfd7ef, #eee9f6, #f9f8fc
- Shades (toward black): #6946af, #5e3f9d, #53378b, #483078, #3f2a6a, #342358, #2a1c45, #1f1433, #140d21, #09060f

## Harmonies

- Complementary: #98bb54
- Analogous: #5465bb, #aa54bb
- Triadic: #bb7654, #54bb76
- Split-complementary: #bbaa54, #65bb54
- Tetradic: #bb5465, #98bb54, #54bbaa

## Colors that go with #7654bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7654bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7654bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7654bb in 4 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #7654bb in 10 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7654bb: 6 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Marvel's brand system and Paramount+'s brand system put Midnight Blue beside #7654bb, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #7654bb in 4 real palettes, including L'Oréal's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #7654bb in 11 real palettes, including Superhuman's brand system and Nikon's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6744ab (7.02:1)
- On black (#000000): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8566c2 (4.68:1); AA: background → #e8e8e8 (4.56:1); AAA: text → #a28ad0 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7654bb-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7654bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.