# #7653ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7653ea`
- RGB: rgb(118, 83, 234)
- HSL: hsl(254, 78%, 62%)
- OKLCH: oklch(0.564 0.216 288.1)
- Relative luminance: 0.1598
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 0.752) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7653ea

## Tints & shades

- Tints (toward white): #8465ec, #8f72ee, #9e84f0, #a892f2, #b7a4f4, #c5b6f6, #d0c4f8, #dfd6fa, #e9e4fc, #f8f6fe
- Shades (toward black): #6037e6, #4a1ce3, #4319cc, #3a16b1, #311396, #280f7b, #1f0c5f, #180949, #0f062d, #060212

## Harmonies

- Complementary: #c6ea53
- Analogous: #537bea, #c153ea
- Triadic: #ea7653, #53ea76
- Split-complementary: #eac153, #7bea53
- Tetradic: #ea537b, #c6ea53, #53eac1

## Colors that go with #7653ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7653ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #7653ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7653ea in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Wikipedia's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #7653ea, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7653ea: 5 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7653ea: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7653ea in 11 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7653ea: 4 real palettes, including Calm's brand system and Render's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #592ee5 (7.13:1)
- On black (#000000): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7d5ceb (4.6:1); AA: background → #f5f5f5 (4.59:1); AAA: text → #9e84f0 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7653ea-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7653ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.