# #765397

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#765397`
- RGB: rgb(118, 83, 151)
- HSL: hsl(271, 29%, 46%)
- OKLCH: oklch(0.509 0.111 306.6)
- Relative luminance: 0.1227
- Nearest named color: Passion Flower (#6f5698, Δ 1.346) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/765397

## Tints & shades

- Tints (toward white): #835ea6, #906eaf, #9f82ba, #ac92c3, #b8a3cc, #c5b3d5, #d2c4de, #e1d8e9, #ede8f2, #faf8fb
- Shades (toward black): #6c4c8a, #62457d, #553c6d, #4b355f, #402d52, #362645, #2c1f38, #1f1627, #150e1a, #0a070d

## Harmonies

- Complementary: #749753
- Analogous: #545397, #975396
- Triadic: #977653, #539776
- Split-complementary: #969753, #539754
- Tetradic: #975453, #749753, #539697

## Colors that go with #765397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #765397: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #765397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #765397 in 5 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #765397: 4 real palettes, including Linkedin's brand system and HP's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #765397, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #765397, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Amazon (https://brandsweets.com/colors/brands/amazon-com), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #765397 in 8 real palettes, including Stripe's brand system and Slate Workspace, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), GitHub (https://brandsweets.com/colors/brands/github), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #765397 in 7 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a4a87 (7.14:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8b68ac (4.67:1); AA: background → #dedede (4.52:1); AAA: text → #a78cc0 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/765397-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#765397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.