# #7652d1

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7652d1`
- RGB: rgb(118, 82, 209)
- HSL: hsl(257, 58%, 57%)
- OKLCH: oklch(0.544 0.187 292.1)
- Relative luminance: 0.1449
- Nearest named color: slateblue (#6a5acd, Δ 2.573) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7652d1

## Tints & shades

- Tints (toward white): #8362d5, #8f72da, #9c82de, #a992e2, #b9a6e7, #c6b6ec, #d2c7f0, #dfd7f4, #ece7f9, #f9f7fd
- Shades (toward black): #663ecc, #5831b9, #4e2ca5, #452791, #3b217d, #301b65, #261551, #1d103c, #110a24, #080410

## Harmonies

- Complementary: #add152
- Analogous: #526dd1, #b552d1
- Triadic: #d17652, #52d176
- Split-complementary: #d1b552, #6dd152
- Tetradic: #d1526d, #add152, #52d1b5

## Colors that go with #7652d1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7652d1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7652d1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7652d1 in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Signal's brand system put Blue beside #7652d1, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Signal (https://brandsweets.com/colors/brands/signal-org), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7652d1: 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7652d1 in 8 real palettes, including Marvel's brand system and Gemstone, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7652d1: 4 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7652d1: 6 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #633acb (7:1)
- On black (#000000): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8362d5 (4.67:1); AA: background → #ebebeb (4.52:1); AAA: text → #a28ae0 (7.25:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7652d1-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7652d1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.