# #764ff8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#764ff8`
- RGB: rgb(118, 79, 248)
- HSL: hsl(254, 92%, 64%)
- OKLCH: oklch(0.57 0.237 286.9)
- Relative luminance: 0.1622
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 1.902) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/764ff8

## Tints & shades

- Tints (toward white): #825df8, #9171f9, #9c80fa, #ab93fb, #b7a2fb, #c2b1fc, #d1c4fd, #ddd3fd, #ece7fe, #f7f5ff
- Shades (toward black): #5f31f6, #4914f5, #3c09e1, #3408c4, #2c07a6, #240689, #1d046c, #15034e, #0d0231, #050114

## Harmonies

- Complementary: #d0f84f
- Analogous: #4f7cf8, #cb4ff8
- Triadic: #f8764f, #4ff876
- Split-complementary: #f8cb4f, #7cf84f
- Tetradic: #f84f7c, #d0f84f, #4ff8cb

## Colors that go with #764ff8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 7 real palettes, including Signal's brand system and Dropbox's brand system put Blue beside #764ff8, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #764ff8: 5 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #764ff8 in 7 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #764ff8: 5 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Square (https://brandsweets.com/colors/brands/squareup-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #764ff8 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #764ff8, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #764ff8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #764ff8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5423f6 (7.12:1)
- On black (#000000): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7e59f8 (4.67:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #a085fa (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/764ff8-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#764ff8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.