# #764b7c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#764b7c`
- RGB: rgb(118, 75, 124)
- HSL: hsl(293, 25%, 39%)
- OKLCH: oklch(0.48 0.092 322.5)
- Relative luminance: 0.1034
- Nearest named color: Magic Magenta (#7f4774, Δ 2.109) — https://brandsweets.com/colors/magic-magenta
- Moods: cool, muted
- Page: https://brandsweets.com/colors/764b7c

## Tints & shades

- Tints (toward white): #89568f, #9a63a1, #a676ad, #b389b8, #bf9cc4, #c9accd, #d6bfd9, #e2d2e4, #efe6f0, #fbf9fb
- Shades (toward black): #6d4573, #613d66, #58375c, #4c3050, #432a46, #372239, #2e1d30, #211523, #180f1a, #0c080d

## Harmonies

- Complementary: #507c4b
- Analogous: #5e4b7c, #7c4b69
- Triadic: #7c774b, #4b7c77
- Split-complementary: #697c4b, #4b7c5e
- Tetradic: #7c5e4b, #507c4b, #4b697c

## Colors that go with #764b7c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #764b7c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #764b7c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #764b7c: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #764b7c, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #764b7c in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #764b7c in 4 real palettes, including Semrush's brand system and Magazine Ochre, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #764b7c in 9 real palettes, including Dusk and Blush, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #764b7c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #734979 (7.1:1)
- On black (#000000): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #98609f (4.51:1); AA: background → #d4d4d4 (4.62:1); AAA: text → #b389b8 (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/764b7c-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#764b7c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.