# #764790

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#764790`
- RGB: rgb(118, 71, 144)
- HSL: hsl(279, 34%, 42%)
- OKLCH: oklch(0.484 0.123 312.3)
- Relative luminance: 0.1037
- Nearest named color: Grapes of Italy (#714a8b, Δ 1.451) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/764790

## Tints & shades

- Tints (toward white): #8751a4, #935eb0, #a173ba, #ad84c2, #ba98cd, #c8add7, #d3bedf, #e1d3e9, #ede4f2, #faf8fc
- Shades (toward black): #6b4082, #603974, #57346a, #4c2d5c, #41274f, #352041, #2a1933, #221429, #160d1b, #0b070e

## Harmonies

- Complementary: #609047
- Analogous: #524790, #904785
- Triadic: #907647, #479076
- Split-complementary: #859047, #479052
- Tetradic: #905247, #609047, #478590

## Colors that go with #764790

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #764790: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #764790 in 7 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #764790: 5 real palettes, including Linkedin's brand system and HP's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Lufthansa's brand system put Midnight Blue beside #764790, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #764790 in 5 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #764790 in 4 real palettes, including Next.js's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #764790 in 6 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #764790 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #73458c (7.1:1)
- On black (#000000): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9662b2 (4.69:1); AA: background → #d4d4d4 (4.61:1); AAA: text → #af87c4 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/764790-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#764790" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.