# #7646d8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7646d8`
- RGB: rgb(118, 70, 216)
- HSL: hsl(260, 65%, 56%)
- OKLCH: oklch(0.532 0.211 292.9)
- Relative luminance: 0.1319
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 2.698) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7646d8

## Tints & shades

- Tints (toward white): #8357db, #8f68df, #9f7de3, #ab8de7, #b89eea, #c4afee, #d0c0f2, #e0d5f6, #ece6fa, #f9f7fd
- Shades (toward black): #6731d3, #5c29c2, #5024a8, #461f93, #3c1b7e, #321669, #281254, #1c0c3b, #120826, #080411

## Harmonies

- Complementary: #a7d846
- Analogous: #465ed8, #bf46d8
- Triadic: #d87646, #46d876
- Split-complementary: #d8bf46, #5ed846
- Tetradic: #d8465e, #a7d846, #46d8bf

## Colors that go with #7646d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7646d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7646d8 in 5 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7646d8 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7646d8, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #7646d8 in 4 real palettes, including Twitch's brand system and L'Oréal's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/red
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #7646d8 in 4 real palettes, including Next.js's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #7646d8 in 7 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7646d8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6731d3 (7.1:1)
- On black (#000000): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #865bdc (4.54:1); AA: background → #e6e6e6 (4.63:1); AAA: text → #a585e5 (7.09:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7646d8-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7646d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.