# #763ce2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#763ce2`
- RGB: rgb(118, 60, 226)
- HSL: hsl(261, 74%, 56%)
- OKLCH: oklch(0.528 0.233 292.5)
- Relative luminance: 0.1257
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.746) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/763ce2

## Tints & shades

- Tints (toward white): #824ee4, #8f5fe7, #9e75ea, #ab87ed, #b799f0, #c4abf2, #d0bcf5, #e0d3f8, #ece4fb, #f9f6fe
- Shades (toward black): #6626df, #5b1ecc, #4f1bb1, #45179b, #3c1485, #32116f, #280d59, #1c093e, #120628, #080312

## Harmonies

- Complementary: #a8e23c
- Analogous: #3c55e2, #c93ce2
- Triadic: #e2763c, #3ce276
- Split-complementary: #e2c93c, #55e23c
- Tetradic: #e23c55, #a8e23c, #3ce2c9

## Colors that go with #763ce2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Kraken's brand system put Midnight Blue beside #763ce2, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #763ce2 in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #763ce2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #763ce2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #763ce2: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #763ce2 in 3 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/lightskyblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #763ce2 in 3 real palettes, including Indigo SaaS and Console Light, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Slate Gray** #708090 [pool] — 3 real palettes, including Indigo SaaS and Slate Workspace put Slate Gray beside #763ce2, as the supporting colour. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #692adf (7.01:1)
- On black (#000000): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8956e6 (4.54:1); AA: background → #e0e0e0 (4.53:1); AAA: text → #a883ec (7.12:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.256) — https://brandsweets.com/colors/brands/klarna-com
- **Fly.io** — primary #7c3aed (Δ 1.933) — https://brandsweets.com/colors/brands/fly-io
- **Fly.io** — secondary #7c3aed (Δ 1.933) — https://brandsweets.com/colors/brands/fly-io

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/763ce2-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#763ce2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.