# #7631dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7631dd`
- RGB: rgb(118, 49, 221)
- HSL: hsl(264, 72%, 53%)
- OKLCH: oklch(0.512 0.238 294.5)
- Relative luminance: 0.1127
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 0.958) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7631dd

## Tints & shades

- Tints (toward white): #8447e1, #9058e4, #9f6ee7, #aa80ea, #b996ee, #c5a7f1, #d3bdf4, #dfcff7, #ede5fb, #f9f6fe
- Shades (toward black): #6922d3, #5e1fbd, #531ba7, #481891, #3f157f, #341169, #290e53, #1f0a3d, #140627, #090312

## Harmonies

- Complementary: #98dd31
- Analogous: #3142dd, #cc31dd
- Triadic: #dd7631, #31dd76
- Split-complementary: #ddcc31, #42dd31
- Tetradic: #dd3142, #98dd31, #31ddcc

## Colors that go with #7631dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7631dd in 4 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com), Linear (https://brandsweets.com/colors/brands/linear). — https://brandsweets.com/colors/mediumslateblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7631dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7631dd: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7631dd, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7631dd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7631dd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7631dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7631dd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d24db (7.18:1)
- On black (#000000): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8d54e3 (4.51:1); AA: background → #d9d9d9 (4.57:1); AAA: text → #ad84eb (7.28:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.779) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7631dd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7631dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.