# #7628af

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7628af`
- RGB: rgb(118, 40, 175)
- HSL: hsl(275, 63%, 42%)
- OKLCH: oklch(0.465 0.201 306.1)
- Relative luminance: 0.0846
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 1.177) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7628af

## Tints & shades

- Tints (toward white): #872dc8, #943cd3, #a155d8, #ad69dd, #bb82e3, #c89be8, #d4b0ed, #e1c9f3, #eddef7, #faf7fd
- Shades (toward black): #6b249e, #60208d, #571d81, #4c1970, #411660, #36124f, #2a0e3e, #220b32, #170821, #0b0411

## Harmonies

- Complementary: #60af28
- Analogous: #3328af, #af28a3
- Triadic: #af7628, #28af76
- Split-complementary: #a3af28, #28af33
- Tetradic: #af3328, #60af28, #28a3af

## Colors that go with #7628af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7628af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #7628af in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7628af: 3 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7628af — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7628af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7628af: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7628af in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7628af's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.8:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9f50d7 (4.6:1); AA: background → #c7c7c7 (4.61:1); AAA: text → #b87ee2 (7.12:1); AAA: background → #f5f5f5 (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7628af-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7628af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.