# #76284a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#76284a`
- RGB: rgb(118, 40, 74)
- HSL: hsl(334, 49%, 31%)
- OKLCH: oklch(0.404 0.115 356.5)
- Relative luminance: 0.0586
- Nearest named color: Beet Red (#7e203f, Δ 2.401) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/76284a

## Tints & shades

- Tints (toward white): #90315b, #a73969, #bf457a, #c85f8d, #d17aa0, #d991b0, #e2abc3, #ebc6d6, #f3dde7, #fcf7fa
- Shades (toward black): #6a2443, #63223e, #571e37, #4c1a30, #44172b, #391424, #2e101d, #220c15, #1b0911, #0f050a

## Harmonies

- Complementary: #287654
- Analogous: #762871, #762d28
- Triadic: #4a7628, #284a76
- Split-complementary: #28762d, #287176
- Tetradic: #717628, #287654, #2d2876

## Colors that go with #76284a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #76284a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #76284a in 4 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #76284a in 8 real palettes, including Blush and Bookshop, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #76284a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #76284a: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #76284a: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 3 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #76284a, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #76284a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c1497d (4.52:1); AA: background → #b3b3b3 (4.61:1); AAA: text → #d17aa0 (7:1); AAA: background → #dedede (7.18:1)

## Brands using this color

- **Rare Beauty** — accent #7f2549 (Δ 1.855) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — secondary #7f2649 (Δ 1.86) — https://brandsweets.com/colors/brands/rarebeauty-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/76284a-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#76284a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.