# #76140f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#76140f`
- RGB: rgb(118, 20, 15)
- HSL: hsl(3, 77%, 26%)
- OKLCH: oklch(0.369 0.133 28.6)
- Relative luminance: 0.0439
- Nearest named color: Blackened Sun (#77150e, Δ 0.314) — https://brandsweets.com/colors/blackened-sun
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/76140f

## Tints & shades

- Tints (toward white): #951a13, #b51f17, #d9261c, #e53d34, #e95b53, #ed7973, #f19793, #f6bab7, #fad8d6, #fef6f6
- Shades (toward black): #6c130e, #63110d, #560f0b, #4d0d0a, #440c09, #3b0a08, #320906, #240605, #1b0504, #120302

## Harmonies

- Complementary: #0f7075
- Analogous: #750f3d, #75470f
- Triadic: #0f7514, #140f75
- Split-complementary: #0f7547, #0f3d75
- Tetradic: #3d750f, #0f7075, #470f75

## Colors that go with #76140f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #76140f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #76140f in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #76140f: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #76140f in 7 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #76140f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #76140f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Nursery and Blush put Blush Pink beside #76140f, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #76140f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e2271d (4.54:1); AA: background → #a6a6a6 (4.6:1); AAA: text → #ec716a (7.14:1); AAA: background → #cfcfcf (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/76140f-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#76140f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
