# #760a39

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#760a39`
- RGB: rgb(118, 10, 57)
- HSL: hsl(334, 84%, 25%)
- OKLCH: oklch(0.371 0.141 2.7)
- Relative luminance: 0.0436
- Nearest named color: Bordeaux (#7b002c, Δ 2.258) — https://brandsweets.com/colors/bordeaux
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/760a39

## Tints & shades

- Tints (toward white): #960d48, #bc105b, #dd136a, #ec277d, #ef4d93, #f26ea7, #f58ebb, #f8afcf, #fbd5e5, #fef6f9
- Shades (toward black): #6c0934, #630930, #59082b, #500726, #460622, #38051b, #2f0417, #260312, #1c020e, #130209

## Harmonies

- Complementary: #0a7547
- Analogous: #750a6e, #75110a
- Triadic: #39750a, #0a3975
- Split-complementary: #0a7511, #0a6e75
- Tetradic: #6e750a, #0a7547, #110a75

## Colors that go with #760a39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #760a39 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #760a39 in 4 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #760a39: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #760a39 in 3 real palettes, including Bookshop and Superhuman's brand system, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #760a39: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #760a39's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #760a39: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #760a39 wants: a warm off-white that shares its undertone, so #760a39 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.21:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e1146d (4.52:1); AA: background → #a6a6a6 (4.61:1); AAA: text → #f264a1 (7.11:1); AAA: background → #cfcfcf (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/760a39-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#760a39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.