# #759cff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#759cff`
- RGB: rgb(117, 156, 255)
- HSL: hsl(223, 100%, 73%)
- OKLCH: oklch(0.708 0.151 266.4)
- Relative luminance: 0.3478
- Nearest named color: Fennel Flower (#77aaff, Δ 3.726) — https://brandsweets.com/colors/fennel-flower
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/759cff

## Tints & shades

- Tints (toward white): #85a7ff, #8fafff, #9ebaff, #a8c1ff, #b8ccff, #c2d3ff, #d1deff, #dbe5ff, #ebf0ff, #f5f8ff
- Shades (toward black): #5283ff, #2e69ff, #0a50ff, #0041e6, #0038c7, #002ea3, #002480, #001a5c, #001038, #000614

## Harmonies

- Complementary: #ffd875
- Analogous: #75e1ff, #9375ff
- Triadic: #ff759c, #9cff75
- Split-complementary: #ff9375, #e1ff75
- Tetradic: #ff75e1, #ffd875, #75ff93

## Colors that go with #759cff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #759cff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #759cff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #759cff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #759cff in 7 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #759cff, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #759cff in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #759cff: 7 real palettes, including Coca-Cola's brand system and Apple's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #759cff in 4 real palettes, including Miro's brand system and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the lead colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2e69ff (4.58:1); AA: background → #363636 (4.58:1); AAA: text → #0042eb (7.05:1); AAA: background → #121212 (7.1:1)
- On black (#000000): 7.96:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Roblox** — secondary #829efc (Δ 1.738) — https://brandsweets.com/colors/brands/roblox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/759cff-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#759cff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.