# #758c69

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#758c69`
- RGB: rgb(117, 140, 105)
- HSL: hsl(99, 14%, 48%)
- OKLCH: oklch(0.612 0.058 135)
- Relative luminance: 0.2356
- Nearest named color: Aloe Vera (#678779, Δ 3.554) — https://brandsweets.com/colors/aloe-vera
- Moods: muted
- Page: https://brandsweets.com/colors/758c69

## Tints & shades

- Tints (toward white): #829876, #8fa385, #9dae93, #aab9a2, #b7c4b1, #c5cfbf, #d2dace, #dfe5dc, #ecf0eb, #fafbf9
- Shades (toward black): #6b8060, #5f7156, #56664d, #495742, #404c39, #364030, #2a3125, #20261d, #141712, #0a0c09

## Harmonies

- Complementary: #80698c
- Analogous: #868c69, #698c6e
- Triadic: #69758c, #8c6975
- Split-complementary: #6e698c, #8c6986
- Tetradic: #69868c, #80698c, #8c6e69

## Colors that go with #758c69

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #758c69: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #758c69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #758c69, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #758c69, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #758c69: 6 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #758c69 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #758c69 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #758c69: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #677a5c (4.65:1); AA: background → #1c1c1c (4.64:1); AAA: text → #4e5d46 (7.05:1)
- On black (#000000): 5.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #879c7c (7.08:1)

## Curated palettes containing it

- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/758c69-a8bea2-664edf-1f2d21-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#758c69" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.