# #7553b2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7553b2`
- RGB: rgb(117, 83, 178)
- HSL: hsl(261, 38%, 51%)
- OKLCH: oklch(0.524 0.146 297.7)
- Relative luminance: 0.1318
- Nearest named color: Passion Flower (#6f5698, Δ 4.442) — https://brandsweets.com/colors/passion-flower
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7553b2

## Tints & shades

- Tints (toward white): #8264b9, #8d72c0, #9c84c8, #aa95d0, #b8a7d7, #c3b5de, #d2c7e6, #e0d8ee, #ebe6f4, #f9f8fc
- Shades (toward black): #6849a2, #5f4294, #543a82, #483371, #3f2c63, #342451, #291c3f, #1d152e, #140e20, #09060e

## Harmonies

- Complementary: #90b253
- Analogous: #5361b2, #a353b2
- Triadic: #b27453, #53b274
- Split-complementary: #b2a353, #61b253
- Tetradic: #b25361, #90b253, #53b2a3

## Colors that go with #7553b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7553b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7553b2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7553b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7553b2 in 9 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7553b2: 6 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Marvel's brand system and Paramount+'s brand system put Midnight Blue beside #7553b2, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7553b2 in 7 real palettes, including Superhuman's brand system and Nikon's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #7553b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #66479e (7.09:1)
- On black (#000000): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8568bb (4.7:1); AA: background → #e6e6e6 (4.63:1); AAA: text → #a18bcb (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7553b2-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7553b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.