# #754f87

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#754f87`
- RGB: rgb(117, 79, 135)
- HSL: hsl(281, 26%, 42%)
- OKLCH: oklch(0.492 0.097 314.3)
- Relative luminance: 0.1112
- Nearest named color: Grapes of Italy (#714a8b, Δ 1.817) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/754f87

## Tints & shades

- Tints (toward white): #865b9a, #9368a6, #a07bb2, #ac8bbb, #ba9fc6, #c8b2d2, #d3c2db, #e1d5e6, #ede5f0, #faf9fb
- Shades (toward black): #6a487a, #5f406d, #573a64, #4b3357, #402b4a, #35243d, #2a1c30, #221727, #160f1a, #0b080d

## Harmonies

- Complementary: #61874f
- Analogous: #594f87, #874f7d
- Triadic: #87754f, #4f8775
- Split-complementary: #7d874f, #4f8759
- Tetradic: #87594f, #61874f, #4f7d87

## Colors that go with #754f87

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #754f87: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #754f87 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #754f87: 5 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #754f87, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #754f87, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Rippling (https://brandsweets.com/colors/brands/rippling-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #754f87 in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #754f87 in 8 real palettes, including Dusk and Superhuman's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #754f87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d4a7d (7.18:1)
- On black (#000000): 3.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9065a4 (4.58:1); AA: background → #d9d9d9 (4.61:1); AAA: text → #ac8bbb (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/754f87-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#754f87" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.