# #754e7e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#754e7e`
- RGB: rgb(117, 78, 126)
- HSL: hsl(289, 24%, 40%)
- OKLCH: oklch(0.485 0.088 319.9)
- Relative luminance: 0.1074
- Nearest named color: Magic Magenta (#7f4774, Δ 2.629) — https://brandsweets.com/colors/magic-magenta
- Moods: cool, muted
- Page: https://brandsweets.com/colors/754e7e

## Tints & shades

- Tints (toward white): #875991, #9767a2, #a277ac, #af8ab7, #bc9dc3, #c9b0cf, #d6c3da, #e1d3e4, #eee6ef, #fbf9fb
- Shades (toward black): #6a4672, #614068, #55385c, #4c3252, #412b46, #352339, #2c1d2f, #201523, #181019, #0c080d

## Harmonies

- Complementary: #567e4e
- Analogous: #5d4e7e, #7e4e6f
- Triadic: #7e764e, #4e7e76
- Split-complementary: #6f7e4e, #4e7e5d
- Tetradic: #7e5d4e, #567e4e, #4e6f7e

## Colors that go with #754e7e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #754e7e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #754e7e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #754e7e: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #754e7e, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #754e7e in 5 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #754e7e in 11 real palettes, including Dusk and Blush, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #754e7e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #754e7e. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #704a78 (7.14:1)
- On black (#000000): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9564a0 (4.61:1); AA: background → #d4d4d4 (4.5:1); AAA: text → #af8ab7 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/754e7e-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#754e7e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.