# #754b77

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#754b77`
- RGB: rgb(117, 75, 119)
- HSL: hsl(297, 23%, 38%)
- OKLCH: oklch(0.477 0.086 325.2)
- Relative luminance: 0.1015
- Nearest named color: Magic Magenta (#7f4774, Δ 2.001) — https://brandsweets.com/colors/magic-magenta
- Moods: cool, muted
- Page: https://brandsweets.com/colors/754b77

## Tints & shades

- Tints (toward white): #87568a, #9a629d, #a675a9, #b288b4, #be9bc0, #caadcc, #d7c0d8, #e3d3e4, #efe6ef, #fbf9fb
- Shades (toward black): #6c456e, #5f3d61, #563758, #4a2f4b, #412942, #372338, #2b1b2c, #221623, #160e16, #0c080d

## Harmonies

- Complementary: #4d774b
- Analogous: #5f4b77, #774b63
- Triadic: #77754b, #4b7775
- Split-complementary: #63774b, #4b775f
- Tetradic: #775f4b, #4d774b, #4b6377

## Colors that go with #754b77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #754b77: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #754b77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #754b77: 4 real palettes, including Dusk and Bramble, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #754b77: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #754b77, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #754b77 in 5 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #754b77 in 13 real palettes, including Blush and Dusk, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #754b77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #724974 (7.19:1)
- On black (#000000): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9a629d (4.61:1); AA: background → #d1d1d1 (4.54:1); AAA: text → #b288b4 (7.07:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/754b77-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#754b77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.