# #7544ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7544ca`
- RGB: rgb(117, 68, 202)
- HSL: hsl(262, 56%, 53%)
- OKLCH: oklch(0.517 0.197 295.5)
- Relative luminance: 0.1218
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.269) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7544ca

## Tints & shades

- Tints (toward white): #8458d0, #9068d4, #9e7cda, #aa8cde, #b9a0e4, #c4afe9, #d3c3ee, #dfd3f3, #ede7f8, #f9f7fd
- Shades (toward black): #6836bf, #5d30ab, #522b97, #482583, #3f2173, #341b5f, #29154c, #1e1038, #140a24, #090410

## Harmonies

- Complementary: #99ca44
- Analogous: #4456ca, #b844ca
- Triadic: #ca7544, #44ca75
- Split-complementary: #cab844, #56ca44
- Tetradic: #ca4456, #99ca44, #44cab8

## Colors that go with #7544ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7544ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7544ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7544ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7544ca in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7544ca, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7544ca in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7544ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Amber** #ffbf00 [pool] — Amber is paired with #7544ca in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a37c3 (7.13:1)
- On black (#000000): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a60d2 (4.68:1); AA: background → #dedede (4.54:1); AAA: text → #a788dd (7.21:1)

## Brands using this color

- **GitLab** — secondary #6e49cb (Δ 1.498) — https://brandsweets.com/colors/brands/gitlab

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7544ca-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7544ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.