# #7542ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7542ff`
- RGB: rgb(117, 66, 255)
- HSL: hsl(256, 100%, 63%)
- OKLCH: oklch(0.559 0.258 287.1)
- Relative luminance: 0.149
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 4.178) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7542ff

## Tints & shades

- Tints (toward white): #8457ff, #8f66ff, #9e7aff, #a98aff, #b89eff, #c3adff, #d2c2ff, #ddd1ff, #ece5ff, #f8f5ff
- Shades (toward black): #5e24ff, #4805ff, #3d00e6, #3500c7, #2e00ad, #26008f, #1e0070, #160052, #0e0033, #050014

## Harmonies

- Complementary: #cdff42
- Analogous: #426eff, #d342ff
- Triadic: #ff7542, #42ff75
- Split-complementary: #ffd342, #6eff42
- Tetradic: #ff426e, #cdff42, #42ffd3

## Colors that go with #7542ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7542ff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), IBM (https://brandsweets.com/colors/brands/ibm-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Signal's brand system and Dropbox's brand system put Blue beside #7542ff, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7542ff: 4 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7542ff in 6 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7542ff: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7542ff in 4 real palettes, including Calm's brand system and Telehealth, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Sentry (https://brandsweets.com/colors/brands/sentry-io), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7542ff, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/midnightblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7542ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #571aff (7.01:1)
- On black (#000000): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8052ff (4.57:1); AA: background → #ededed (4.51:1); AAA: text → #a280ff (7.07:1)

## Brands using this color

- **Clerk** — accent #6c47ff (Δ 1.6) — https://brandsweets.com/colors/brands/clerk-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7542ff-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7542ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.