# #754096

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#754096`
- RGB: rgb(117, 64, 150)
- HSL: hsl(277, 40%, 42%)
- OKLCH: oklch(0.475 0.142 310.6)
- Relative luminance: 0.0965
- Nearest named color: Grapes of Italy (#714a8b, Δ 3.256) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/754096

## Tints & shades

- Tints (toward white): #8649ab, #9257b7, #a06dc0, #ac7ec8, #ba94d1, #c8a9da, #d3bbe2, #e1d1eb, #ede2f3, #faf8fc
- Shades (toward black): #6a3a88, #5f3479, #562f6f, #4b2960, #402352, #351d44, #2a1736, #21122b, #160c1d, #0b060e

## Harmonies

- Complementary: #619640
- Analogous: #4a4096, #96408c
- Triadic: #967540, #409675
- Split-complementary: #8c9640, #40964a
- Tetradic: #964a40, #619640, #408c96

## Colors that go with #754096

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #754096 in 5 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #754096: 5 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #754096 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #754096: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #754096: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #754096, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #754096 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and Golden Hour put Tomato beside #754096, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #975eba (4.63:1); AA: background → #cfcfcf (4.6:1); AAA: text → #b086cb (7.12:1); AAA: background → #ffffff (7.17:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/754096-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#754096" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.