# #74cd89

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74cd89`
- RGB: rgb(116, 205, 137)
- HSL: hsl(134, 47%, 63%)
- OKLCH: oklch(0.775 0.13 150.1)
- Relative luminance: 0.4918
- Nearest named color: Exhilarating Green (#81c784, Δ 1.813) — https://brandsweets.com/colors/exhilarating-green
- Moods: neutral
- Page: https://brandsweets.com/colors/74cd89

## Tints & shades

- Tints (toward white): #83d296, #8fd69f, #9edcac, #a9e0b6, #b8e5c2, #c3e9cc, #d2efd9, #ddf3e2, #ecf8ef, #f8fcf9
- Shades (toward black): #5ec576, #47bd63, #3da956, #35924b, #2e7f41, #266936, #1e522a, #163c1f, #0e2513, #050f08

## Harmonies

- Complementary: #cd74b8
- Analogous: #8ccd74, #74cdb5
- Triadic: #8974cd, #cd8974
- Split-complementary: #b574cd, #cd748c
- Tetradic: #748ccd, #cd74b8, #cdb574

## Colors that go with #74cd89

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #74cd89: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Unity's brand system and Minecraft's brand system put Blue beside #74cd89, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #74cd89 in 4 real palettes, including Tiffany & Co.'s brand system and DuckDuckGo's brand system, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #74cd89 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #74cd89: 4 real palettes, including Remix's brand system and Prime Video's brand system, as the lead colour. Seen in: Remix (https://brandsweets.com/colors/brands/remix-run), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Fresh Juice and Citrus Grove put Mustard Yellow beside #74cd89, as the supporting colour. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #74cd89 in 4 real palettes, including Docker's brand system and Brilliant's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #74cd89 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f8343 (4.72:1); AA: background → #4a4a4a (4.57:1); AAA: text → #246534 (7.03:1); AAA: background → #2e2e2e (7.01:1)
- On black (#000000): 10.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Scale AI** — primary #72ce7b (Δ 1.898) — https://brandsweets.com/colors/brands/scale-com
- **Scale AI** — accent #72ce7b (Δ 1.898) — https://brandsweets.com/colors/brands/scale-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74cd89-a2beac-b559d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74cd89" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.